THE BIG IDEA
The ‘Big Idea’ of FaceBank, which is counter-intuitive to the traditional paradigm of celebrity-driven entertainment media, is that…the Consumer is the Intellectual Property…in a world where social media has supplanted traditional media and first-generation internet media, it is the consumer's likeness that has become the dominant intellectual property asset class of our modern media economy...and it is the consumer that deserves the same IP protection, once so readily afforded celebrities, as the boundaries of our digital existence expand. To be clear, the aggregate impact of a billion consumers, whose faces are consent-activated into applications of entertainment, consumer products, personal productivity and social media, would measure far greater in value and importance than the combined intellectual property portfolios of legacy media companies.
THE WORLDS FIRST VIRTUAL BANK FOR THE PROTECTION AND ACTIVATION
OF THE WORLD'S FACES
At its foundation, the Facebank App is being developed as a virtual bank for the storage, protection and consent-driven activation of consumers’ face and body likeness, as digital assets. Upon registration with Facebank, consumers will understand very well the process of scanning their Faces, with a goal to have their likenesses protected by Facebank and prepared for activation. After the initial face and body captures are complete, the Facebank App will appear to consumers as an ecosystem of fun and useful applications that are driven by one’s likeness. Some of these engaging apps will be built by Facebank, aided by our recent acquisitions, but most of the apps will have been built by a global network of third-party developers that is constantly pushing the boundaries of what’s possible with one’s Face and Body.
For Protection…Facebank is the first internet bank built for the storage and protection of your personal digital assets, starting with your Face. Whether you like it or not, with facial recognition on every street and FaceID on your iPhone, the world wants your Face and you better be prepared to protect it. Your Face is your Asset and you should put it in a Bank.
For Consumers…a consumer app that will help you take control of your Face as your digital asset, for protection, for privacy, for personal productivity and for fun.
For Privacy… Facebank will help you take control of when your Face and your personal, digital assets are used. You gave up too much of your personal data assets during the first ‘Ask’ of the internet. Before you knew it, your privacy was gone and your data was sold and re-sold, without your thoughtful consent. Would you do it again if you had a choice? Now you do. It’s your Face, don’t give it away.
The Future of Your Face is Yours to Decide
DIGITAL LIKENESS PIPELINE